You only get one chance to make a great impression with a new client. One opportunity to ensure that they want to sign up for your product or service. Don’t forget this because that means that you need to dazzle them straight out of the gate. You can hope that they warm up to your business, but that probably isn’t going to happen. Instead, they’ll just head towards your competition and use their services instead. You don’t want this, and there are a few ways to avoid it. You need to cover all of your bases. Think about the different first impressions a client could have of your business. They could meet you on the street, completely out of the blue. They could walk into your office after seeing a sign for your company and making an inquiry. Or, they could have just run a search on google and found your website. There’s no way to tell which it’s going to be. That’s why you need to cover all the bases.
Impressing The Client Online
We can start by thinking about your website. It needs to look and feel professional. What does this mean? You should think about investing in a professional web design service. They will ensure that your website looks stunning and stands out from the rest in the shuffle. Your presentation must be flawless on every piece of content that you add to the site. You don’t know what article is going to make them decide to call you up or send an email. Little details can have a huge impact on the perception of your business. Things such as grammar in articles. If the grammar is not perfect, your business looks unprofessional. That’s why you may want to look at grammar courses from a company such as eCoaches. Then you can make sure you don’t lose a client due to a silly mistake such as poor grammar. You need to think about issues such as this when you send an email as well.
Meeting On The Street
Flickr PictureThere may be situations where you will meet a client in the real world. You won’t be working. Rather, this will be an encounter in your personal life. However, you must still be in a position where you can win the client over. Due to this, you should always present yourself in a way that will impress a potential client. Remember, you should carry beautifully designed business cards around with you to hand out. Always be ready for the pitch and you’ll never lose that crucial client. You should make sure your employees have the same mindset as well.
Entering The Office
Image Source FileFinally, there are two aspects you need to consider when using your office to win a new client. The first is curb appeal. You need to draw them in off the street. Do this by making sure that your office stands out from the rest of the businesses in the area. Use a unique stylistic feature to separate your business from the competition such as a sculpture. After they enter the office, you need to dazzle them further. Make sure that your entrance hall and waiting room looks contemporary with a beautiful aesthetic. If you do this, you will win the client before they even have a meeting with you.
