One of the most crucial parts of running a successful business is marketing. The fact is that no matter how incredible your products or services are, if no one knows about them or your business, then your chances of success are low. To be successful, you need to ensure that your marketing is on point and is allowing you to achieve as much exposure as possible.
To help you give your company’s marketing a boost, below is a list of the most innovative marketing methods that will allow you to generate more leads and increase sales. Take note of these, implement them, and give them a try, and you should see your profits soar.
Take advantage of hashtags
Social media is a crucial advertising tool. Any brand that wants to be successful needs to be utilising social media. A common misconception is that hashtags are just for Twitter, but that’s not the case, they’re also effective on Facebook, Instagram, and Google+.
One of the most vital parts of using social media sites like Twitter and Facebook is ensuring that you are using hashtags. If you haven’t already, consider creating a hashtag for your business – something that links to your brand and is unique, then use this hashtag on every tweet that you post. This will help you to build an online identity for your brand, and you never know, your hashtag may even catch on.
It’s also important to join in with other hashtag events, such as #MondayMotivation, #ThrowbackThursday, #BusinessHour. By doing so, you will become part of the online community, helping to raise brand aware and promote your products and services.
Incorporate mobile advertising
Mobile advertising can be an incredibly effective marketing method, as it allows you to target people wherever they are. Plus, it’s incredibly cost-effective, meaning that whatever size your budget is, it tends to be an affordable method of marketing. Because of how effective this form of advertising is, it’s seen as being the future of advertising, making it something to get into now, to ensure that you stay with the times when it comes to your advertising.
If you’re going to use mobile advertising, it’s a good idea to use a Mobile DSP – aka a Demand Side Platform. This piece of technology has been developed to work seamlessly with the complex system used in mobile advertising, allowing you to serve your adverts to thousands of apps and mobile websites, increasing your brand exposure.
Team up with other brands
A great marketing method for increasing your exposure is teaming up with another brand. Look for a company that works in the same industry as you but is not a competitor and team up with them, by teaching adding a link to the other company’s website on their website.
Say, for instance, your business is wedding cake design, team up with a wedding catering company that don’t offer cakes and share business with each other. Or, for example, say you work as a website designer, team up with a social media management company and refer customers to each other. The aim is to find a company in the same niche that you can work alongside to grow together.
There you have it, all of the most innovative marketing methods that every business should be utilising, including yours.