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Don’t Let Your Website Be What Breaks Your Business!

Owning a business is a responsibility these days. Your responsibility is to the customers who buy from you, and if you aren’t providing those customers with the right experience, you lose them. It sounds very simple, and it is. Bad or lazy company practices send customers looking elsewhere. You could have the best pricing, the best quality of product and the smartest looking social media, but if your company website isn’t going to be up to scratch, well, let’s just say the fall will hurt!

Your company website has got to be one of the most important areas of your business. It’s where you get to show off what you do. It’s the place that your customers will look to first to find out more about you and how you run. Did you know that if your company website isn’t optimised to all platforms, 48% of customers will go elsewhere? Those are the odds you are gambling with when you decide not to make your website the most important priority. We live in a digital time, which means that businesses are utilising the services of companies like to ensure that their business presence online is not going to be anything less than perfect. Customers want to deal with companies that care, and if you are ensuring that your website and blog are optimised for ease of use, then you obviously care about the opinion of your customers.

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Website navigation can make or break your website. Having a site map that is easy to read, a simple outlay but easy access to the meaty information required and having the right branding to make your site pop are all musts. A complicated design may look beautiful and sparkly, but too much pizzazz and you’re going to slow down the operating systems, tablets and laptops of your customers as the connection to the internet tries to keep up and fails. You need to be really careful about how you choose to design your website so that people find it easy to use as well as informative. More and more people use tablets and smartphones instead of netbooks and laptops. With this kind of growth, you can’t afford to miss out on optimising your site for smartphone and tablet use. User experience is everything, so perhaps looking into designing a website that is mobile specific will be in your best interests.

The website that you provide for people to read about you should represent your business. If your website is crowded and messy, then people will think you don’t have it together. Keeping your website consistent with your brand will help people to recognise your company no matter what. Web design is so much more than pretty colours and flashing images. It’s about defining the customer experience of your company and informing people of what you can do and how. You want to bring people to your business, not drive them away and the sooner that you learn that, the better off your company will be.