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Affordable Ways to Market your Business to a Much Bigger Audience

Online marketing can be difficult to say the least. You may feel as though you have to balance so many different techniques in order to get the result you’re looking for and on top of that, you also need to make sure that you have the budget to cover everything as well. This can be difficult, but if you take your time and follow the below tips, then there is no reason why you can’t guarantee a positive result.

Blogging

Building a blog can take years, not to mention that you need to grip your audience to the point where they keep on coming back. That being said, it’s one of the most cost-effective ways for you to market your business. If you want to become a blogger then you need to deliver a huge amount of value and you also need to convey your information in a way that your customers understand. As time goes on, you can then start to turn your blog into an effective sales funnel, which will help you with your marketing efforts while also giving you the chance to start a great side-hustle. If you don’t have the time to create a blog then this is understandable, so why not capitalise on someone else’s? This could involve you investing in guest posting or even link building. Sure, it will be more expensive when compared to starting your own, but you won’t have to worry about investing too much time.

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Video Tutorials

If you want to reach a huge audience, then one way for you to do this would be for you to create video tutorials. This is ideal if you work in the tech industry, as you can show others how to develop the same knowledge that you have. Another example would be if you work in the catering industry. You could show people how to joint a chicken, or even how to properly make mayonnaise. People will then see you as an influencer and this can work in your favour. When creating videos, you have to make sure that you don’t skimp out when it comes to the quality. People can see a video that has been shot with a home camera from a mile away and this will really harm your engagement level. If you want to get around this then it helps to outsource your video activity to a third-party provider. When you do, you will soon be able to get much better results and you may even find that you are able to get more viewers. If you want to get the best result then it may be worth investing in some subtitling services. When you do, you will be able to translate your video into different languages, which is ideal if you have a worldwide audience.

Email Marketing

Email marketing is very cost-effective and it’s a great way for you to spread the word about your business. It gives you the chance to get the best return on your investment and you may even find that you increase your business profit as a result. You do need to take note that email marketing is not as simple as it looks. You also need to combine your email efforts with quality infographics and even online tutorials too. When you do this, you can then encourage people to sign up with your newsletter. Compelling sales copy is also super important as well. If you don’t have good sales copy, then your customers will see right through you and you may even find that they end up going to your competition as a result. If you want to make sure that your copy is as good as it can be, then it’s worth outsourcing your efforts to a quality content writer. The profit you get will more than cover their services.

Social Media Marketing

If you are serious about marketing, then you need to be able to master the art of social media marketing. The cost of using social media is very low but at the end of the day, you need to make sure that you have influencers and power users on your side as they will be able to boost your brand while also making sure that you are connecting with a much bigger audience. If your business isn’t on social media, then you are certainly missing out. Sites such as Facebook are full of people who are waiting to buy your product. The only thing that you need to do is reach out to them and employ the right strategy. When you do, you will be able to capitalise on this while also building a loyal following.

SEO

The best thing about SEO is that there is no limit. If you have the right strategy, then you could send a limitless amount of traffic to every site that you have. Of course, if you want to do this, then you need to make sure that you take your time and that you also don’t try and take any shortcuts. Sure, black hat techniques may promise to get you a ton of traffic and in a short space of time. That being said, they are often short-lived and you may end up harming your site in the long-term. One way for you to get around this would be for you to employ a reputable SEO agency. When you do, they can then take care of the technical aspects of your strategy while you focus on building the more important parts of your business.

Content Marketing

Content marketing is quite possibly one of the best ways for you to reach the right audience. You don’t have to lay out a huge amount of money in order to do this either. Content marketing can be done through authority sites, such as Quora.com or even LinkedIn’s own publishing platform. If you want to make the most out of your efforts, then you have to make sure that you deliver popular information and that you also build your visibility as much as possible. If your site is relatively new, then this is almost certainly the best way for you to ensure the results that you are looking for.

Referral Marketing

Did you know that over 80% of businesses fail before they reach 18 months? If you don’t want to be another statistic then you have to make sure that you deliver a good amount of value to your customers.  If you do, then you will soon find that your customers refer you to their family and even their friends. Referral marketing is by far one of the best and most effective ways for you to get your name out there, and if you want to do this then you just need to have some kind of loyalty program. When you do, you will be able to reward anyone who recommends someone to your company, which will have a domino effect across your entire customer base. Sure, this may sound simple, but it is very effective, and this is especially the case when you combine it with your social media strategy. Giveaways are also ideal if you want to boost your customer engagement as they give you the chance to reward those who like and share your page. If you are not sure how to host a competition or a giveaway then look to your competitors and take inspiration from them. When you do, you will be able to give yourself the edge you need.

 

 

 

About the author

Alice Instone-Brewer

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