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What You’re Looking To Learn When Doing Market Research

There is no business that should be started without at least some time spent doing the due diligence in researching the market, first of all. However, it’s important to know a) why you’re researching in the first place and b) what you want to learn. Here, we’re going to look at some of the key information you should keep an eye out for when you’re looking at the data available and how it helps.

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Better understanding your customers

Your market research is going to help you answer a plethora of questions about your target audience. You can use it to find out who is going to buy your products, the demographics that are most likely to become customers, their wants, expectations, and barriers, and even how many times they might be likely to buy from you. This is the process of finding your ideal customer, and it can also help give you a better direction when it comes to how you’re going to brand and market your business.

Finding the right market to jump into

Of course, one of the important questions you need to answer is whether there is enough of a customer base to support your business where you want to, in the first place. For some businesses, selling locally or domestically might not warrant the investment. You might want to find confectionery industry statistics if you’re running a specific kind of food business and want to see whether or not it’s instead worth moving the business to another country or at least selling there. Location is always going to be of the utmost importance when setting up the business.

Getting knowledge on your competitors

When you find the right market and the right location for your business, you also want to make sure you’re well aware of who is already treading those waters. Getting a good profile of the different competitors in those markets will help you see how much work it might take to get a share of the market, and it will also help you get a better idea of what niche you should focus on. If you go ahead despite the competition, you need to find something to differentiate you.

Developing better growth models

When you’re writing a business plan, you have to make sure that you have the road to growth mapped out ahead of you. What goals do you need to meet to make a profit, and where should that profit be invested? With the right research, you can get a better idea of how much of a market there is to support your business and, as such, how much market saturation you need to hit your goals.

Effectively, all that market research is aimed at one thing: making sure there’s room for your business a and you have an entry plan on how to get the audience it will need to grow. With that, you can start with a serious advantage. If you want to become an entrepreneur, you need to grow the necessary skills, including research.

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Alice Instone-Brewer

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