SEO has proven to be one of the most challenging aspects of the digital landscape for many small businesses working in the modern age. While there are countless resources covering this topic, many people still struggle to grasp the fundamentals, making it difficult to take advantage of search engines and the customers they can bring. Backlinking is a big part of this process, but what exactly is it? This article will be exploring this powerful SEO tool, giving you the chance to start link building for your own business.
What Are Backlinks?
Backlinks are simply links that come to your website from other sites. They are important to SEO because Google uses them to build an understanding of your website’s reputation, with links from respected sites having the most value. Links need to be set to “follow” to have a meaningful impact on your website, and they also need to have anchor text that is relevant to the pages they are linking to.
How Can You Build Backlinks?
Building backlinks is more challenging than you might expect, with loads of companies fighting for the same links, and plenty of people willing to take advantage of the demand for this resource. You can find some ideas below that will be able to create quality backlinks, but it could be worth doing some more research before you dive into your own strategy.
- Guest Posting: Posting on other people’s blogs can be an excellent way to build backlinks, and there are plenty of blogs around the web that are happy to let you do this for free.
- Cornerstone Content: If you create content that can be used by other blogs, they will often cite you as a source when they write their own content. This is one of Google’s favourite backlink sources.
- Niche Directories: Directories that relate to your business can be an easy way to get backlinks, but you need to make sure that you don’t make these entries look spammy. Taking the time to write separate bios for each directory will be well worth it.
Getting Help With Backlinking
Backlinking isn’t an easy process and a lot of people struggle to get their strategy off the ground. Thankfully, though, you don’t have to approach this alone, with plenty of companies out there that can help you to get through it. An SEO Agency will be able to help you to create backlinks, working to make sure that you have the best chances of getting into good positions on Google.
Of course, though, it’s also worth thinking about the things you need to avoid when you’re going through this. Paying for backlinks is usually a bad idea, with sites like Fiverr offering far less value than simply working for your links. Alongside this, you should also avoid using comments and other types of low quality backlink to improve your standing.
With all of this in mind, you should be feeling ready to take on the challenge of building a range of backlinks for your website. It can be hard to approach something like this for the first time, but you should be able to make real progress if you take your time with it.