SEO [search engine optimization], has changed the way that we market and draw traffic into our websites. SEO is the process of manipulating Google’s algorithm to yield higher results on search listings; this is used by businesses, companies, and anyone who wants to have their website grow.
SEO can be very difficult to understand. Because of that, we will break down what SEO is, and look at the three different components of it:
- Organic SEO. The word organic in the context of organic SEO is used to delineate between non-paid and paid SEO. Organic SEO uses strategies like keyword research and link building to obtain high results on search engine results pages. Organic traffic is ANY traffic drawn from unpaid SERPs [search engine result pages];
- Quality. The quality of the traffic that is brought to your website is very important. If the search engine is drawing in traffic that is mistaking your business for another, or your service for another, then the traffic is useless; SEO helps you to attract visitors who are genuinely interested in your service.
- Quantity. Once you are attracting good quality traffic from SERPS, you will likely see higher traffic in general.
Now we have explained what SEO is, we can go on to explain the importance of keywords in SEO. This page will hope to tell you why choosing keywords for SEO is very important, and possibly, the most important part of the SEO process.
Let’s find out why keywords are so important then, shall we?
Keywords: What Are They?
Before moving onto the main body of our article, the importance of keywords, let us first discuss what keywords are. Keywords are concepts that define what your content is about; they’re words, phrases, and sentences that a searcher might enter into a search engine. By condensing everything on your page, images; video; music; copy, into simple phrases and words – you have created your primary keywords.
Your keywords must be relevant to what people are searching for so that they have a higher chance of finding your website among the many results that will show up. One SEO specialist, Cardinal SEO, who has a length of experience in Amazon Webstore SEO, explains that researching your keywords is a fundamental part of choosing them. The reason for this is that, even if you condense your page into phrases and sentences, if they are not relevant sentences or phrases that are typed frequently into Google, nobody will find them.
Keywords are the lifeblood of SEO. Now, with that out of the way, let’s move onto how important they are.
The Importance of Keywords
Keywords are very important to SEO, as they facilitate the SEO process, and allow for organic search results, which otherwise, would not happen. Keywords are used strategically to build websites and content, allowing us to draw in traffic and develop content at the very same time.
If your business wants to sell planks of wood in Detroit, you can use that as an exact keyword, which is what people looking for planks of wood in Detroit will type. Knowing this, we can then create content and pages and optimize our topics and content around those keywords – which means we give ourselves the best opportunity to rank well in the search listings.
Establishing keywords is something that should be done from the very beginning. You will want to start implementing keywords and ranking your website immediately. When you have your keywords figured out, you can start using them to bring in traffic, or targeted traffic as it is professionally known. Then, you can begin planning the rest of your SEO strategy. The rest of your SEO strategy should look something like this:
- Optimizing your sales, landing, and other pages;
- Writing content for your page or blog;
- Planning the services that you will offer and strategizing;
- Mapping and designing the architecture of your website.
Difficulty of Keywords
When selecting keywords, some may be more difficult to rank than others. Keyword difficulty is a process in which you estimate how hard it will be for your website to rank in the top ten organic results for a specific keyword in a specific country.
Keyword difficulty is calculated by averaging the number of linking domains to the top-ranking pages. The results of this will then be plotted on a logarithmic scale, from zero to a hundred [low to high].
Before you begin investing in content, resources, and link building [which can be very, very expensive], you will want to ensure that you will be able to rank with your chosen keyword. Some people choose keywords which they will have no success with and invest a fortune into them. If you cannot get your keyword to rank you on the first page of search results, you will get very little traffic [if any at all].
Volume of Search
Keyword search volume shows roughly how many times a keyword is searched on Google. Search volume is a very important factor in the keyword selection process; if you were given the choice between a keyword which has been searched hundreds of thousands of times, and one that has been searched less than ten, we both know which you would choose.
Density of Keyword
The density of keyword refers to how many times a keyword may appear in your content. In years long past, SEO marketers would add a target keyword into their content, again and again, this was known as keyword stuffing. When Google read these pages, it was duped into believing that the keyword must be very important; this no longer works, however, and Google are aware of this and have adjusted their algorithm to ensure that this doesn’t work. When adding keywords into your content, ensure you add only a limited amount.
Researching keywords is a very important part of the selection process, and there are a number of programs available to aid you in this. You must always research your keywords thoroughly beforehand.
With the help of this page, you now know virtually everything that there is to know about keywords in SEO. SEO is a fantastic way to market your business and learning about keywords is a crucial part of learning about SEO. We hope this page has benefitted you.