Of all the promotional tools available to a company, perhaps the strongest and most memorable is a corporate logo. A good logo design becomes the embodiment of a firm, an instantly recognizable impression of its values and aspirations.
The importance of having a strong logo cannot be over-emphasized. If you think of any of the world’s most successful companies, chances are the first thing you’ll see is its logo. For example, try thinking of McDonald’s without seeing its iconic golden arches – or Audi and its striking four-ring logo.
Using your logo to maximum effect with branded workwear
Almost without exception, the most successful companies in the world realize the power of their logo and carry it through their entire branding process. Indeed, the most proactive firms promote their logo in every aspect of their operations – from the shop floor to the boardroom – and one of the most effective ways to build a brand is by providing staff with personalized workwear. Supplying staff with identifiable outfits can bring multiple advantages to your firm, including:
Building team spirit: Having your staff dressed in the same outfits can help increase their sense of team spirit and the concept of everyone belonging to the same organization. Teamwork is an essential aspect of all companies and fostering unity and belonging often leads to increased productivity. By insisting your colleagues wear the same colors you can instantly generate a sense of corporate identity. Branded workwear can cover everything from shirts to suits or even custom made hats – all helping promote the idea of being part of a bigger entity.
Free advertising and branding: Successful companies realize and take advantage of the benefits of branding in all its forms – and that means across every level of their organization, from the lowest employee to the highest. Indeed, there is a long tradition of firms using branded workwear as a stand-out feature of their company. For example, when Virgin Airlines first launched in the 1980s, bosses made the conscious decision to dress their air hostesses in striking red skirt suits and heels – a color that would soon become the signature of the firm. The attention to detail covered everything from their hairstyles to wearing the same color tights, to establish a uniformity across all staff. The free advertising and marketing afforded by these employees walking through airports is believed to have had a considerable impact on the early branding of the firm – so much so, the uniforms were featured in a recent advertising campaign. Even today, Virgin Airlines takes its workwear seriously, recently partnering with famed fashionista Vivienne Westwood to design the outfits of its cabin crew.
Making life easier and saving money for your staff: If you offer your employees branded workwear, it will save them having to buy their own clothing – plus removes the pressure of trying to dress to impress at work. Standardizing workwear across your employees can also mean you supply them with the best clothing for their role – for example, providing branded hard hats on construction sites or offering warmer clothing or jackets for employees working outdoors.