If you find yourself running a small business, you probably already know that advertising can get very expensive. Not only that, you may pay a lot of money and still fail to reach your target audience in a meaningful way.
These days everybody’s attention is split between their screens as well as the streets. Finding creative ways to stay visible is going to be key. Advertising while on the go lets your brand move with your audience.
It doesn’t matter if you’re driving across town, handing out branded merchandise or attending community events, your message needs to travel beyond the walls of your office or your store. Here are some ways in which you can do this.
Turn Every Drive Into a Marketing Opportunity
Your vehicle is more than just a transportation device. You can turn it into a powerful mobile billboard if you know what you’re doing.
By wrapping your car, truck or even your van in professional graphics you’ll be able to catch attention wherever you go with the vehicle. This is especially effective if you have service based businesses such as delivery services or even a cleaning company.
With expert car wrapping Melbourne services you can design a wrap that reflects your brand identity. You can use it to showcase your contact details and if you do it right it will leave a lasting impression. The best part is that car wrapping will not only advertise your business, it will also protect the paint work of the vehicle from fading or scratching. This will give your vehicle a longer life and a cleaner appearance.
Use Portable Displays at Community Events
Community events will give you an excellent chance to connect with your potential customers directly. You will be able to have face-to-face contact with them.
When you set up a simple display at a farmer’s market, or charity run shows as well as local fairs, you make your business approachable and community-minded. Having a branded tent, tablecloth or a pull-up banner will instantly add professionalism and help people to remember your business name.
These opportunities will not only bring relationships and trust. Recognition for your brand will last well beyond the date of the event.
Get Creative with Branded Giveaways
Promotional items may seem small but they are able to work wonders when it comes to getting people to recall your brand. When your customers walk away with a notebook, keychain or even a tote bag they’re going to be carrying your brand around with them throughout their daily routines.
Even something as simple as a coffee cup or even a water bottle that is reusable can spark conversation and increase the visibility of your business. You should consider giving away products that will match your audience’s lifestyle.
This way they will use these products often and it will increase your chance of being seen.
Keep Things Consistent Across All Channels
Consistency is what is going to separate memorable businesses from those that are forgettable. Whether your logo is put on your social media post, website or a vehicle it should always look and feel the same. This type of consistency will make your marketing efforts multiply in their effectiveness.
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