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If your brand is having little or no impact online, it can be frustrating. You want to expand your market and opportunities and get more customers to buy from you. But it’s hard when digital spaces are so saturated.
So, what can you do to boost your brand’s visibility in 2026? What really works when it comes to gaining recognition, awareness, trust, and engagement from audiences? Here’s what to do:
Optimize for Generative AI search
You want to start the process by optimising for Generative AI search. Don’t worry so much about SEO elements and instead focus on E-A-T, which is Google’s new standard for websites. This encourages you to focus on:
- The experience of your audience
- Your expertise and authoritativeness
- Your trustworthiness
To achieve this, you’ll need to publish things like:
- In-depth, original content
- Citations
- Trust signals like reviews
Dominate social media with consistent, value-filled posts
The next step is to dominate social media with consistent, value-filled posts. This option can be even more important than conventional SEO or generative AI targeting for some brands.
First, make sure you go where your audience is hanging out. Find out where people are and then create short videos, polls, and user-generated content to engage them. Keep repeating this early on. Focus exclusively on the value that your brand can offer them.
If you need to get assistance from digital marketing services, then do so. You don’t have to do everything in-house. These days, there are all sorts of companies and experts out there who can help you get the message out.
Leverage short-form videos and automated storytelling
Short-form videos and automated storytelling are the most engaging forms of online content in 2025 and 2026. These audiences find these highly rewarding and are often willing to scroll through thousands of videos in a single session. As a brand, you want to pick an archetype for these forms of content, for example, you could become the educator or the entertainer, or be the company that always offers behind-the-scenes access. Ultimately, you want your videos to be “scroll-stopping” and stand out from the thousands of other options online content consumers have.
Run paid and targeted ads
If the above fails, it’s also a good idea to run paid and targeted ads on platforms like Google, TikTok, and Meta. These allow you to find your audience quickly and show them what you offer without them having to eventually discover you organically, which they may or may not do. Paid social is an excellent way to get discovered in 2026 and rise above the noise. If you can get your content in front of people more often, you’re much more likely to thrive.
Create shareable content, including listicles
Finally, as a brand, if you want to get noticed online, it’s a nice idea to create shareable content, including listicles. These include things like the best tips or advice for customers looking for products and services in particular industries. If you have old content like Reels or Facebook posts, you can also turn these into listicles quickly using AI.
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