Digital visibility remains the core currency for businesses in 2026. But what does it mean to be visible in 2026?
The days of keyword stuffing, aka relying on keyword frequency for search engine ranking, are long gone. In the early days of SEO, search engines were in a position where they focused on keyword density, aka on how often a keyword appears on a webpage, to determine whether relevancy and ranking position.
The first Panda update by Google helped change SEO tactics by shifting the focus from high volume to quality relevancy.
In 2026, quality content that is relevant and resonates with your audience still matters more than ever. But the search engine environment has changed, both in terms of how people search and the type of content they prefer to engage with. This means you need to change your strategy to make sure you stay visible to your audience.
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Hyper Optimising for Search
Creating more content means you need to make SEO tactics a priority. Yet, as content gets more complex to address long-tail keywords and introduce in-depth concepts, it becomes tricky to select the best approach for optimisation.
This is one of the reasons why you want to look for specialist AI tools that help you optimise your content in a way that it becomes:
- More understandable for search engines
- More crawlable for search engines
- Easier to index for search engines
To put it simply, producing content is not enough to guarantee visibility if search engines struggle to compile it.
AI & SEO
As AI solutions are becoming more common in day-to-day searches, businesses can’t afford to ignore how AI affects their visibility.
Nowadays, users can start a search in ChatGPT instead of Google. What does this mean? This means that businesses shouldn’t just optimise for Google and similar search engines. They also need to optimise for ChatGPT and similar tools.
In practice, this requires creating content that is not only indexable by search engines but that can be understood by LLMs, and this is where it pays off to work with specialist marketing agencies that understand this particular challenge.
Videos for Visibility
There’s no denying that videos are one of the most engaging formats for users. But, what businesses are starting to realise is that they also are one of the fastest content types to be shared and indexed inside and outside search engines.
YouTube belongs to the Google ecosystem, which means that uploading videos on YouTube can also boost visibility in SERPs. Social media platforms like Instagram, for example, are also fully indexable as long as videos are public. Additionally, live retransmissions also gain popularity and priority in search systems, both on social media platforms and Google.
So, what works for videos?
- Quality production, whether for a live video transmission (such as a live conference), using dedicated solutions like Vislink products, for example, or for uploaded content.
- Clear hashtags and captions
- Captions available or live captions whenever suitable
- Mentions of other accounts, collaborators, or other creators for maximum reach
- Public visibility
2026 is the year of giving search engines access to all sorts of content, from written to video and ensuring that indexing can happen through any form of search system, whether traditional Google, LLMs, or even search functions within social media platforms. Being visible means being captured by all relevant search systems.
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