For a lot of businesses nowadays, improving visibility online is crucial. It not only improves traffic to a company’s website but also helps to establish authority online, which is helpful for lead conversions.
To improve your business’s visibility in AI search engines like Gemini and ChatGPT, there should be a focus on original research and authoritative citations. There are plenty of tips to implement in your business to improve visibility in AI search, through PR in particular.
AI models will heavily weigh consensus, so it’s essential to prioritise quality over volume. One mention in a high-authority, industry-specific publication holds more weight and helps you appear in the AI search results. The same goes for featuring in listicles like expert guides and round-ups.
Large language models are trained to favour evidence-backed claims and verifiable data. That’s why it’s useful to produce exclusive reports like whitepapers or industry data. Distributing your findings through digital PR helps to distribute your research to journalists and bloggers. AI ingests your brand as the definitive source when others link to and discuss your data.
If you want to learn more about how PR publications and efforts are improving visibility in AI search, check out this infographic. It explains how traditional media is fueling AI search and the use of PR publications as an excellent method to achieve visibility in AI search for businesses this year.
Images and Resource Source: Jill Kent PR
Add Comment