In the past, television was the most effective form of advertisement. Companies could place an ad that would vividly and dramatically showcase their products to masses of potential consumers. In 2010, a survey showed that the average television...
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Owning a business is rewarding. You make the decisions, you work when you’re most productive and you can decide how income is divided up. The last year has presented small businesses with challenges not experienced before. The economic impact has...
As a business owner, it is not enough to have a website to reach out to your potential customers. Your business website needs to be beautiful, unique, and also smooth, and highly functional. You have to compete with others selling similar products...
(via: ) While the recent Covid-19 pandemic has certainly slowed it down a little, the travel industry is still one of the largest industries on the planet. Travel and tourism are responsible for a large chunk of global GDP, as over a billion people...
If your business is going beyond local boundaries, it is definitely time to set up an international website. This is a fantastic way to reach and interact with a global audience and take your business to a whole new level. However, setting it up can...
Picture by Marcus Aurelius from Pexels – CC0 Licence The internet has created a plethora of opportunities for entrepreneurs to begin creating their own businesses online. But that doesn’t, by any means, make it easy. There are millions...
SEO [search engine optimization], has changed the way that we market and draw traffic into our websites. SEO is the process of manipulating Google’s algorithm to yield higher results on search listings; this is used by businesses, companies, and...
Many business owners ask themselves, do they actually need content marketing, and what benefits it has? The short answer would be, yes, you need it, and there are many positive aspects it can bring. A more detailed response will be discussed further...
(Image Credit) SEO has proven to be one of the most challenging aspects of the digital landscape for many small businesses working in the modern age. While there are countless resources covering this topic, many people still struggle to grasp the...
IMAGE SOURCE: This age is believed to be the era of influencers when it comes to digital marketing. In an industry expected to hit $2 billion by the end of this year, it’s hard not to want to get a piece of this cake. Whether it is blogging...