Coffee Break

Getting Your Business Idea Off The Ground

Starting a business can be such an exciting process. But, everyone can agree that it’s also quite daunting. Not only do you want to make sure that you get it right from the start, but you may also struggle to know exactly what it is that you need to do. However, never let the fear hold you back. Yes, starting your own business can take a lot of work, but if you take it step by step, you’ll get your business plan together in no time at all. To help you, here are a few key areas that you should focus on.


Firstly, you’re going to want to make sure that you set out very clear objectives. You need to have a clear vision of what you’re trying to achieve with your business, and objectives can help you to do that. Just be sure that they are SMART – specific, measurable, achievable, realistic and time-conscious. You need to be able to work to your objectives and have some way of analyzing whether you have met them or not.


Next, you need to think about the funding that your business needs. Although this won’t necessarily make up a part of your business plan, it is important and can often define what you put in all other sections of the plan. Business funding can be available in a range of different ways. So, it’s worth knowing what kind will work best for you. Also, you should know the amount that you need so that you can pitch to investors efficiently.

Creating Your Product

You should also have a very clear plan of the product you are going to create and how you’re going to do it. As a part of your business plan, you should know whether you’re going to use plastic injection molding services or computer aided manufacturing, hand make everything, or even outsource it all in different directions. You also need to know the costs of manufacturing and what your margins will be.

Marketing Your Product

Then you should also cover off everything to do with your marketing. Just like those top-line business goals, you need to have a strategy and objectives for your marketing too. You should know exactly who you’re targeting and the forms of marketing that will work best for them. Here, costs, timescales, and even expected results should be included.

Day-To-Day Operations

It’s also important to consider and plan for the daily operations that will take place in your business. You should see these as the bread and butter of your business offering. Yes, you need to know everything about creating your product and how you’re going to market it, but the behind the scenes stuff also matters too. You should work out how many employees you need to start and over time, as well as how you’re going to coordinate your sales process, your analytics, and reporting, and even how you’re going to select, negotiate with, and deal with your suppliers on a regular basis.