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Why PPC Professionals Should Use Google Ads’ Automation Tools

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Are you a PPC professional looking for ways to expand your business? Google Ads offers helpful automation tools for PPC professionals, that have many benefits that you can reap. If you know what the demographic of your customers is, you can use Google Ads to target them. Through its Search Network and Display Network, you can reach more people, entice them in and if you have a strong ad, convince them to visit your website and use your services above your competitors (which will help you to generate more sales revenue). So why are Google Ads automation tools so great?

Schedule Your Ads With Ease

As a PPC professional, you want to make sure that you are putting out ads that are eye-catching and successful even when you aren’t in the office. Google Ads allows you to schedule your ads, on certain times and dates that are most popular. Showing you data that demonstrates peak times in terms of when people are searching for a particular product or service, you can budget out when to push your ads.

Less Stressful Than The Traditional Manual Process

Automating your pay per click (PPC) ads will also take away the stress that comes with pushing them yourself. A lot of your time as a PPC professional might be taken up on researching appropriate keywords and generating the Quality Score. The automated system will save you time allowing you to focus on managing them or other important tasks you might have. Not only will it save you time, but it will also save you money that you would have wasted implementing the ads manually.

Handy Automated Bidding Methods

Google Ads offers you a variety of automated bidding methods that you can utilise. From maximising your conversions to maximising the clicks and enhancing the cost per click, you can lower the cost of your ad and increase your revenue. The bidding systems will adjust the cost per click depending on whether Google thinks that the user will convert the sale whilst visiting your website.

Google Ads Script

Another tool that Google Ads features is Google Ads Script. Although this might seem a little tricky to master at first, once you’ve gotten confident with using it, you can monitor the performance of your ads with ease. The scripts can be used in a variety of digital campaigns, including video and display campaigns. Whether your video campaign requires a daily power scheduler, your display campaign requires a location targeter or your search campaign needs a keyword position balancer, there are Google Ad scripts that you can edit and manage. You will, however, have to learn a bit of Javascript code in order to fully implement this automation tool.

You Can Utilise The Automated Email Tool

Work life can be extremely busy. Especially for those working as a PPC professional. If you have an array of ads on the go, you won’t be able to check how the ads are doing at all times during the day. An efficient way of monitoring how your top campaigns are performing is through the automated email tool that Google Ads features. Notifying you on which ones are successful through detailed reports, when the campaigns require maintenance, when you need to pay the bills, policy alerts and if any of your ads have been disapproved, it is an incredibly useful tool.  

You Can Utilise Its Built-In A/B Testing Feature

Working within PPC requires you to frequently conduct A/B tests. This manual process, however, can be time-consuming and result in mistakes. Google Ads has an automated A/B testing system that will help determine whether or not your ad is successful by monitoring the performance metrics. This can be helpful in for both long term and the short term conversions. Maximising your business’s efficiency and the effect that your ads have on your customers, it will increase the return on investment. In terms of your customers, it will help you to make the customer experience better and build a more meaningful relationship with them.


Without a doubt, Google Ads can be an invaluable asset to a PPC professional. The automation tools within it cannot only schedule your ads, freeing up more time for you to work on new ads and grow your business, but it can also save you money, offers useful automated bidding methods, access to the Google Ads Script, automated email tools and a convenient A/B testing feature. No matter what you use it for, it’s an ideal way to automate the process and target your customers.