Coffee Break

3 Ways To Grow A Small Business

If you have chosen to start your own business and become self-employed, congratulations! This is an exciting time, and it should – if you work hard at the start – give you a lot of freedom and a great work-life balance as well as a healthy income.

Running your own business means that you really need to get to grips with marketing. Without marketing, you can’t grow your small business into a larger one which will allow you even more freedom, more money, and an even better work-life balance. Read on to discover some of the best ways to get started when it comes to growing your business.

Be The Expert

If you can prove that you are an expert in your niche, then you will get more business. Customers will come to you instead of anyone else (even if your prices are higher in some cases) because they know they will be getting quality products, service, and advice from you. It may take a little while to show that this is the case, but it will be worth doing in order to reap the benefits later on.

Some ways that you can prove you are an expert include:

  • Writing an interesting, informative blog
  • Creating a YouTube channel and posting videos
  • Giving talks and workshops
  • Offering giveaways and downloads
  • Attend trade shows
  • Get reviews and post them on your site and social media pages

Be Professional

If you want to get ahead and truly grow your own business, then you will need to be professional at all times. One way to do this is to separate your home life and work-life completely. Not only will this come across as more professional, but it will also help you to concentrate and be more productive.

No matter what is happening in your personal life, whether you or someone else is sick, you are speaking to about a divorce, you are excited about going on holiday, or anything else, you will always be able to put it to one side in order to work. If you can’t, then you should take time off work to get your problem solved and then come back to it when you will be more productive.

Get Referrals

A referral happens when someone is happy with your work and tells their family, friends, colleagues, or anyone who happens to ask about it. This is word of mouth advertising, and it is the most cost-effective way to get your message out there. In fact, it costs you nothing; you simply have to do a good job and make your customers happy, and they will do the rest.

Of course, even the happiest of clients may not pass your name on to someone else. They might not think about it. If you can give them some incentive that will make it more likely for them to do so, that can work well. It might be an entry into a draw, or perhaps a discount if a friend buys something from you.

You can quickly grow your business using word of mouth referrals, and since they come from friends and family, they are more likely to be trusted.