As a retail store, it’s only natural to want to get as many customers as possible. After all, customers equal revenue. However, many new retail store owners realize the harsh reality that starting a retail store alone and waiting for customers to show up is hardly realistic, especially when you’re up against online stores. You’ll have to effectively market yourself, and provide products that will attract people into your store over the competition. If you’re looking to bring in new customers, and ultimately increase your revenue, here are some of the most practical ways to try out.
Offer Something Convenient
Consider offering something convenient outside of your regular products. For example, perhaps you could have a vending machine for people who are thirsty. Or you could buy an ATM so that passers-by looking for cash will know to go to your store to find it. Creatively looking for ways to bring people into your business should be something at the forefront of your priorities at all times. Convenience can be a big motivator for checking out the interior of your business.
Offer a Discount
Discounts are a great way to bring people in for the very first time. Whether you advertise in your window, or post about it online, people love to save money, so it can be a great way to bring in people who might not have otherwise checked out your business. Ideally, you should target new customers only. You can offer loyalty discounts to your other customers, however, offering a first-time customer discount is something that you should offer separately.
Get a Following on Social Media
Social media can be one of your most powerful tools for attracting new customers. Not only is it free, but it’s also fairly easy to navigate. You can think of your social media following as a garden. It’s something that needs to be tended to every day, and with a little bit of work it will blossom. If you truly want to create a following, that, in turn, creates customers, then you need to check into your social media every single day. The more that you can interact and engage with your clients, the more chances you’ll have of building a bigger following.
Nurture Existing Customers Through Emails
A lot of businesses are so focused on trying to acquire new clients, that they forget to nurture their existing ones. Consider running an email campaign that focuses on your current clients and encourages them to come back for more business. Marketing emails keep you top of mind and are a great way to remind customers you haven’t forgotten them.
Ultimately, growing your retail business will come down to a consistent effort. If you put in the work, and you provide great products, the only way your business can go is up!