Websites have evolved into something far beyond just text and picture information on a page. They are intuitive and they respond to the user. They work for the person on the website seeking out the information they need. The problems often arise when a website is not responsive. If you’ve ever gone on to a website and have found that you are unable to interact with it because it’s not easy to use or easy to read, you know how fast you would click off of it yourself.
What you want to avoid as a business owner is your customers doing the same thing on your website. There is much that you have to consider to make your website user friendly. From the hosted pay page you use for payments, to the way your users can use your site on multiple devices. The good news is that it’s very easy to make your website user friendly and all you have to do is consider yourself with the shoes of the customer. So here are some of the tips that you would need to do that.
- Listen to what your users want. Taking the time to ask people who use your website what they like and what they don’t like about it is a good way to make sure that you are offering exactly what they need. You shouldn’t take offense if they don’t like your website because they’re not liking it helps you in the long run. It’s from here you’ll be able to make the right choices and decisions about your site and whether or not you are doing the right thing for your customers.
- Make sure it’s not too slow. People need your website to load out at a quick speed. You don’t want people to have to sit and wait for your sluggish website to load up because there’s too many elements on the page and you haven’t paid for the right bandwidth or hosting to make sure it loads fast enough. There are plenty of tools out there that can help you to check your site speed, so make sure that you are doing that and then you can start working on ensuring it’s efficiently loading for people.
- Make sure that you are offering in-depth information. You need to be able to show the intent of each of your websites within the first few seconds of people getting loaded onto the page. If they have to search through your website to find what they need, or to decide whether or not your business is the one for them, then that’s not good enough. You need to give them the information that they need to make informed decisions on your product or services right away, which is why you should make sure you are paying for product description services.
- Make it easy to navigate. There should be one drop down menu and it shouldn’t be peppered with adverts so that people have to constantly scroll to get to what they need. Navigation should be intuitive and easy for customers to use, so put yourself in the shoes of your customer and test it out before you roll your website.
