Business Profiles Featured

RUBIS Caribbean: Powering People and Businesses

As one of the largest fuel suppliers in the Caribbean, RUBIS Caribbean has established itself over the last 20 years as a major player in the downstream petroleum sector across Africa, Europe and most importantly the Caribbean. It continues to be a leading supplier of premium petroleum for everything from day-to-day use to aviation, liquified petroleum gas (LPG) and lubricants across 13 countries in the English-speaking Caribbean.

Founded in 1990, RUBIS Caribbean began as a specialist in the downstream petroleum and chemicals sector. Through its range of bulk liquid storage facilities, it was able to store and supply petroleum products and chemicals suited to meet the needs of the people across the Caribbean. This operation was facilitated through the company’s subsidiary RUBIS Terminals. Consequently, as RUBIS Caribbean’s presence began to grow across the region, it quickly became a leader in the fuels distribution business which was facilitated predominantly through the company’s RUBIS Energie subsidiary.

Later in 2011, RUBIS Caribbean acquired the assets owned and operated by Chevron under the Texaco Brand across the eastern parts of the Caribbean which solidified Rubis Caribbean’s position as a competitive player in the downstream business in countries such as Antigua, Barbuda, Barbados, Dominica, Grenada, Guyana, St. Lucia, St. Kitts and Nevis, St. Vincent, the Grenadines and Trinidad and Tobago. This acquisition added to the company’s already expansive role across Bermuda, Guadeloupe, Martinique, and French Guyana due to its previously acquired assets. Then in 2012, following further acquisitions of Chevron, RUBIS Caribbean also gained key assets in the Bahamas and the Cayman Islands, as well as the islands of Turks and Caicos.

What separates RUBIS Caribbean from its competitors is its dedication to constantly improving productivity and product technology to drive steady growth across the industry. RUBIS Caribbean has successfully optimised its fuel distribution with a focus on speed, safety, and efficiency. This focus has allowed RUBIS Caribbean to remain a key player across an expansive range of industries including automotive, home, business, aviation, shipping, marine, commercial, and industrial.

For local communities, RUBIS Caribbean offers a friendly service and premium products to keep vehicles driving longer, cleaner, better, and smoother. Its Ultra Tec gasoline and diesel have been designed to improve the performance of the engine as it is specially formulated to clean your vehicle’s engine values and combustion chamber to remove deposits whilst you drive. This means that customers get better fuel efficiency from RUBIS Caribbean’s fuel which results in them saving money every day.

In a further effort to remain present across communities, RUBIS Caribbean has a range of Ultra Shops which provide a one-stop-shop for its customers to purchase ready-to-eat meals, snacks, drinks, and car care items. The Ultra Shops also provide a range of additional services such as ATMS and fast-food outlets to help provide convenient access to essentials throughout the region. In addition, RUBIS gas is the company’s liquid petroleum gas brand which provides LPG and composite bottles to households across the region which are perfect for cooking, grilling, or fuelling. This convenient presence throughout communities as the key provider of all fuel needs has highlighted RUBIS Caribbean as a key player across the Caribbean.

A key industry for RUBIS Caribbean is in aviation for which it is the leading supplier of premium aviation fuels servicing 19 airport locations. Its role in supplying the aviation industry is evidently significant as it is now a member of the International Air Transport Association (IATA) and it continues to serve as a strategic partner for many airlines. Furthermore, over the coming years, RUBIS Caribbean is expected to continue to invest in its aviation business with the hope of bringing storage, hydrant systems, and re-fuelling equipment across its operations. These developments will allow the company to enter into new aspects of the aviation industry and hope to expand its role as a leading aviation fuel supplier to even more locations across the Caribbean.

With its products shipped to a variety of destinations across the Caribbean, the company prides itself on being the fuel supplier of choice for many sectors across the region thanks to its reputation for safety and convenience. The RUBIS Shipping, Supply and Trading team are therefore responsible for ensuring that each of its 13 RUBIS Markets across the Caribbean and Latin America are quickly, efficiently, and reliably supplied with diesel, gasoline, JET fuel oil (petroleum products) and liquified petroleum gas (LPG). For this RUBIS Caribbean maintains a continuously active fleet of vessels which are operating between suppliers and markets. The company has deployed 5 product and 2 LPG ships to help support its constant schedule as a key supplier of petroleum across the region. Consequently, RUBIS Caribbean are working to constantly ensure that every customer and market receives the same level of efficiency and care which has made them such a household brand for people across the Caribbean.

However, with such a vast operation across aviation, shipping, convenience, and business markets, RUBIS Caribbean are also keenly aware of the role it needs to play in the global shift towards carbon emissions. RUBIS Energie announced that it was committed to reducing its carbon footprint by 30% (from its baseline taken in 2019) by 2030. This commitment has been reflected across RUBIS Caribbean with a major focus on shipping and land-based fuel transport, which has seen the company begin operating some of its vessels with hydrotreated vegetable oil (HVO) 100 as bunker fuel. This shift to fossil fuel-free diesel products made from raw materials is hoped to cut carbon emissions from 50% to 90% compared to traditional bunkering fuels. The use of HVO in these vessels should save roughly 500 metric tonnes per month of carbon dioxide from being released into the atmosphere. This commitment to moving to alternative fuels signifies the company’s ongoing commitment to doing its part to protect and preserve the environment for many years to come.

Overall, RUBIS Caribbean continue to lead the downstream petroleum market across the Caribbean and Latin America. With petroleum operations across such a vast range of industries, from domestic everyday fuelling of cars and houses at petrol stations and convenience stores to working with large businesses and aviation companies as their key supplier, RUBIS Caribbean is now a household name for many across the region. However, the company remains committed to serving the community and the environment by implementing the global shift towards alternative fuels to continue to expand its reach across the fuel industry through its fleet, whilst actively working to reduce its environmental impact representing a more sustainable future for the petroleum industry.