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What Metrics Should a Mobile Game Track?

The mobile gaming industry is all about providing exciting propositions that will engage the target audience. But how can you be sure what will encourage them to keep on playing more games? Data is the key! Understanding which metrics are important for a mobile game allows you to study player behavior, identify the issue, and fix it. Now let’s turn to the list of the most significant KPIs that any mobile game developer should monitor.

So, which of these should be featured on your mobile game’s dashboard? Now, let us discuss some of the key categories to monitor.

Taking Action: The Effective Use of Data in Decision-Making

If key metrics are reported on a regular basis, then mobile game developers will be able to know more about their players and the status of the game. For instance, 91Club Games constantly applies data analytics to enhance the experience and the level of engagement of users. Of course, data is your ally – make the best of it and enhance your game, players’ loyalty, and overall success in the mobile gaming industry!

1. Acquisition & User Growth

Players need to know how they can get to your game and download it.

  • Installs: Registers the total number of downloads of your game.
  • Downloads vs. Installs: Identifies potential areas of conflict during the installation process.
  • Cost per Install (CPI): Analyzes the cost of advertising per new player.
  • Organic vs. Paid Downloads: This describes the ratio of the app store to paid campaigns.

2. User Engagement & Retention

The involvement of the players is important for the sustainability of the business entity.

  • Daily/Monthly Active Users (DAU/MAU): Measures the frequency of players who engage with your game either daily or on a monthly basis.
  • Session Length & Frequency: Analyzes how much time players spend playing and how often they return.
  • Retention Rate: Defines the number of players who stay active in the game after a certain amount of time has elapsed.
  • Level Completion Rate & In-App Activity: This shows that a player is active and interested in specific elements of the game.

3. Monetization & In-App Purchases

Understanding how players spend money within your game helps with revenue generation strategies:

  • Average Revenue per User (ARPU): Keeps a record of the average amount that the various players spend within the game.
  • Conversion Rate: Calculates the proportion of players who purchase goods and services within the application.
  • In-App Purchase Value: Calculates the mean expenditure per in-app purchase transaction.
  • Monetization Channels: Determines which of the in-app monetization techniques, such as subscriptions and virtual goods, are more effective.

4. Player Feedback & Analytics

Understanding player sentiment and behavior unlocks valuable insights for improvement:

  • In-Game Surveys & Feedback Forms: Collect information straight from the players about their experience.
  • App Store Reviews: Survey players’ words and grades to know their opinions and assess the disadvantages.
  • Churn Rate: Record the churn rate, which is the proportion of players who no longer play your game.
  • Crash Reports & Bug Logs: Determine general technical challenges that may affect gameplay.


The emphasis is placed on the constant monitoring and analysis of the work. The important metrics could change over time depending on the growth of your game and the market in mobile gaming. Be consistent, keep trying new things, and employ these metrics to keep your mobile game on the right track.