Tag - exposure

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Top Benefits of Running a PR Campaign

Public relations (PR) campaigns take time and effort to plan and roll out effectively. You need to know what to expect from a PR campaign and how it will help your business before investing time and a valuable part of your marketing budget.  PR...

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How To Nail Your Merchandising Approach

Picture Merchandising is a hot topic among many businesses and for-profit initiatives, because not only do they give you a chance to earn extra revenue, but they allow you to further spread your brand name and increase its exposure. This means that...

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Why Any Press Isn’t Always Good Press

(Image Source) A lot of people build their business on the assumption that all kinds of exposure are positive, and this can lead to some issues when you’re on the right track for success. Bad reviews, damning news stories, and even word of mouth can...

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