Is your marketing campaign feeling a little dull and lifeless? Don’t worry; there are many things that you can do to turn things around and breathe life into it. What you need to do is get an advantage over the competition and add an extra dimension to what you’re already doing. Here are some ideas to get you started.
Use Multiple Channels
There are a number of different channels out there that you can use to reach customers through. Some of them are good for reaching certain demographics, and others are better at reaching other demographics. But you should definitely have some kind of crossover if you want to reach as many people as possible with your message. So, you could combine your social media campaign with an email marketing campaign or even a direct mail campaign if your customers are in one area.
Hit the Streets
Another thing you can do is get out there and meet people. Guerilla marketing can be very effective for certain types of companies. If you are trying to connect with a young audience, then this can be very useful. Young people are much more open to marketing campaigns that are a little out of the ordinary. And there are really no limits to what you can achieve. So, hit the streets and catch everyone’s eye with the interesting guerilla marketing tactic that you’ve devised.
Create a New Partnerships
Partnerships are great for appealing to people who have never encountered your business before. When you set up a joint campaign with another business (but obviously not a direct rival), you get access to their existing customers. It’s a deal that is mutually beneficial for the companies involved, so you should give it a try if you never have before. You should try to team up with a business that offers something that is, in some way, complementary to the products that you want to sell to people.
Use NFC Tags
NFC tags are one of the most interesting new technology tools that can help your marketing campaign. So, next time you want to publish an advert in a magazine or produce a poster advert, add one of these tags to them. They have small chips in them, and when someone holds their phone up to it, certain actions will be performed. It might launch an app on that phone, or it might give them access to particular content. Companies like NFC direct can help you with this kind of thing.
Listen to Feedback
Appealing to customers is only possible if you are giving them something that they want. So, one thing that you definitely need to do is listen to customer feedback. If there are lots of complaints that people are putting forward when you ask them for feedback, you should take notice of this. People don’t highlight these things for no reason. And ignoring the concerns that customers have could mean losing out on business in the future. Listen to what they have to say and then respond accordingly.