In the ever-evolving landscape of marketing strategies, where digital innovations seem to reign supreme, it’s easy to overlook the enduring power of traditional methods. While digital platforms offer unprecedented reach and targeting...
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The landscape of the African seed trade is shifting; the industry is moving away from publicly funded seed systems towards a more diversified market which is led by private seed companies and associations. The private seed sector is becoming more...
You can have the best product or service in the world, but if your employees cannot keep up with demand, you will not be successful. That is why it is important to increase and improve the capacity of your employees. This blog post will discuss...
The pandemic has had a significant impact on everyone, from social distancing to job cuts. The effect has been telling for businesses, as many have faced issues ranging from revenue losses to complete shutdown. 2020 was a huge test even for the most...
In the past, television was the most effective form of advertisement. Companies could place an ad that would vividly and dramatically showcase their products to masses of potential consumers. In 2010, a survey showed that the average television...
Photo by bruce mars on Unsplash Whether you are a new company or have been running your small business for several years, you should constantly strive to promote yourself and your services to a wider audience. Doing so can help your company grow...
After long sleepless nights and restless days, the long book-writing journey is finally over. What a relief! Now, the next journey begins on publishing and getting your amazing content out to the awaiting public. Fortunately for you, technology...
A company is only as popular as its goods and services are. While there are some businesses whose popularity as a brand name surpasses even the type of products that it creates, most will rely on its various consumer items in order to become well...
The modern consumer is a very lazy person. That’s not an attempt at being rude, it’s simply a fact. We’re all a lot lazier than we were a few decades ago, with regards to being consumers and buying goods/services. Before, we had no choice but to...
When it comes to your marketing efforts, you can often feel like you have to do everything, everywhere, all of the time. It can get exhausting. You start to feel like you’re chasing your audience down but still getting less traction. So, is it time...
