Coffee Break

Marketing Strategies: How Soon After Product Conception Should Marketing Strategies Be Put in Place

For some marketing strategies, such as SEO, you can get the ball rolling a lot faster than others. However, you mustn’t try to run before you can walk. Some very important steps should be taken before any marketing or advertising strategies are put in place, but it doesn’t mean you cannot start planning your desired marketing route. Or, in fact, do the research into which form you feel would be better for your product to start with.

#1 Customer-based research

It is important that customer-based research is carried out before you attempt any marketing strategies. This will ensure that you are aiming your advertising at the correct demographic and will ensure maximum return for your marketing investments.

Of course, it is not only in creating advertisements that will appeal to your target market, but you will also have to research the best possible price to sell at regardless of whether or not it is services or products that you are selling. Asking for too little can make your offering seem cheap and lower quality. On the other hand, asking too much can price you out of the market, so getting this factor right is vitally important.

#2 Trial period

It is likely that you are going to have to offer a trial period to make sure that customer expectations are fulfilled and that your product works as well as it should. Finding test subjects for your trials can be relatively easy even if you exhaust your friends and family network. Still, it is important to make sure that you have documents such as surveys to go with your products so that you can ascertain any answers to rising queries about how the products are used, treated, and perform in the real world.

#3 Maximizing marketing and product promotion

Once this is done and any tweaks have been made, and a desired figure decided upon, you will want to hit the marketing and promotion strategies big time. Holding out all of the stops and taking advantage of those agencies that are experts at getting the word out to your target market, like those mentioned over at will make light work of it – as far as you are concerned. This means that it will give you time to focus on other areas of your business, such as fulfilling orders and coping with customer inquiries.

Final thoughts

As you no doubt realize, nothing is as easy in practice as it is on paper, and getting to grips with a new product or service can indeed be a challenge, especially if you have never done it before. In fact, if this is your first venture, you should take pains to carry out in-depth research that covers every aspect of your product or service before entering into manufacturing or purchasing pallet loads to ensure that you will be able to turn a profit and, indeed sell enough items to make your time worthwhile.