If you own a business, you’re probably constantly searching for ways to reach a wider audience and increase sales. If you’ve got a brilliant website and a great social media campaign, you may think that you’ve got digital marketing in the bag, but...
Tag - brand
Customer service is one of the most critical elements in the running of a successful business. If your staff aren’t prepared to deal with tricky requests and complaints, your brand will soon build a bad reputation. With that in mind, there are some...
The brand is a huge part of any business that wants to truly grow successful. But a brand isn’t just a message and a style you adopt for one marketing campaign. It’s something you should be holding up for a long time. The brand is how you influence...
Customers are the lifeblood of any business. Without orders, there can be no profits. The world has changed dramatically in the last twenty years. Now that social media has been so widely adopted, the customer has a much bigger voice and a far wider...
Image Source Clients and employees are like are suing companies more than ever before. Defending your business from lawsuits can save you money and save your reputation. Here are a few ways to keep your company lawsuit-proof. Go overboard on health...
Picture Source When somebody suggests that you expand your brand, you probably start thinking about ways to sell harder than before and sell bigger than before. Whilst that entrepreneurial spirit is the cornerstone of success in big business...
Building a brand from scratch is a true challenge. For any of you who have started a company or worked in a startup environment, this is certainly no secret. Most often, startups are challenging much bigger, well-entrenched competition, meaning long...
Building a brand from scratch is a true challenge. For any of you who have started a company or worked in a startup environment, this is certainly no secret. Most often, startups are challenging much bigger, well-entrenched competition, meaning long...
When the film Pretty Woman came out in the early 1990s, the shopping experience was very different to today. In the movie, there’s a scene where Richard Gere gives Julia Roberts his credit card and sends her on a shopping trip, telling her to buy...
It’s no secret that a lot of modern business these days are going green wherever possible. This represents an important change in direction and priorities for a lot of the big brands. And it’s important to look at what is important in an eco-sense...
